(01)Insights

Field notes.

Short, practical pieces on the decisions agencies are actually facing as AI moves into billable work — written to be useful in a meeting, not admired from a distance.

22 July 20264 min read

Should your agency tell clients when you use AI?

The instinct is to stay quiet. It's the more expensive bet.

Most agencies stay quiet about AI. It's the riskier bet. A clear, practical guide to disclosing AI use to clients in a way that builds trust instead of costing it.

(02)Keep reading

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New pieces are published as the research warrants it. If one raises a question about your own agency, we would be glad to talk it through.

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